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PPC stands for pay-per-click, which is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. PPC ads can appear on search engine results pages (SERPs), social media platforms, and other websites that allow advertising.

In PPC advertising, advertisers bid on keywords and phrases relevant to their target audience, and the ad is displayed when someone searches for those keywords or phrases. When a user clicks on the ad, the advertiser is charged a predetermined amount, which can vary depending on the competition for the keyword and the advertiser’s budget.

PPC advertising is a popular form of digital marketing because it allows businesses to reach their target audience in a highly targeted and measurable way. Advertisers can set their own budgets, target specific demographics and locations, and track the performance of their ads in real-time, making it easy to adjust their campaigns for maximum ROI.

PPC can be an effective way to drive traffic to your website and generate leads and sales. However, it’s important to have a well-planned and executed PPC strategy to ensure that you’re targeting the right audience, bidding on the right keywords, and getting a good return on your investment.